Curious & Creative
product designer with
3+ years of design.

As someone who’s grown up across cultures (Korea, China, and USA), I love hearing different people’s voices and perspectives. I started out studying Visual Communication Design, where I explored how brands connect with people. Later, at Discovery Inc., I worked on D2C product design and realized how rewarding it is to build things that users actually need. Now I focus on UX/UI.


I have experience developing concepts, conducting research, and delivering designs. This portfolio is a collection of the projects where I’ve listened to users, uncovered problems, and turned those insights into real solutions - human-centered experiences.

Education

MS Human-Centered Design & Engineering @ University of Washington

(2024 / Seattle, WA)

BFA Communication Design (graphic design) @ Pratt Institute

(2019 / Brooklyn, NY)

Experiences

Product Designer @ Food Network Kitchen - Discovery Inc.

(2019~2020 / Manhattan, NY)

Graphic Design Intern @ Digital Design NYC

(2019 / Manhattan, NY)

Expertise

UX/UI, Product Design, Storyboarding, Wireframing, Information Architecture

Architecture, Prototyping, Design System, Visual Design, Branding, Illustration

Figma, Sketch, Zeplin, Adobe Creative Suite (Illustrator, Photoshop, InDesign)

User Interview, User Persona, User Journey Map, Heuristic Review,

Competitive Analysis, Usability Testing, Diary Study

©2025 JULIA HYERIN CHOI. ALL RIGHTS RESERVED.